El Segundo Contest Winners!!!

Last Spring we were honored to be voted the SECOND BEST TACO in Boulder. We were also humored by this notion that there could be a first best and a second best taco and so on. After all, which taco of ours was second best and how could that possibly be determined? While thrilled to be acknowledged, we decided to embrace the idea and have some fun with it. 

We created "El Segundo", the hardest working luchador in all the land who is always second place. 

We created t-shirts - "Proudly serving the second best taco in Boulder". 

And we held a contest giving away TWO YETI COOLERS and several custom YETI Rambler mugs emblazoned with El Segundo. 

In addition to giving away our Yeti coolers & Ramblers we gave away many gift cards to some of the most creative entries. 

Did you win? Check your email to find out.

Thank you to everyone for your support. We'll definitely be counting on your support to vote for us for FIRST BEST TACO come 2018!

Win this custom El Segundo YETI Rambler

We've got four of these custom El Segundo YETI Ramblers that we're giving away. 

You might be thinking, is this something I want? First, answer these two questions...

1. Do you like hot beverages like coffee, tea, mate, and hot chocolate? Or cold beverages like beer or water or beer or margaritas (like when you're sitting around camp)? 
2. Do you like Pica's? 
3. BONUS: Do you like luchadors wrestling tacos?

If you marginally answered yes to one of these, then the answer is DANG RIGHT I WANT ONE OF THOSE EL SEGUNDO RAMBLERS!

Now the question is HOW DO I WIN? 

We're choosing the winners of these on a totally subjective basis. 

PICK UP AN EL SEGUNDO STICKER

TAKE A PHOTO OF EL SEGUNDO IN THE WILD

UPLOAD TO YOUR SOCIAL MEDIA - FACEBOOK OR INSTAGRAM

TAG US - @picasboulder, @picaslouisville

The most creative social entries will win the RAMBLER. 

Here are some suggestions - El Segundo loves to be outdoors. That could mean he's on a bike ride, at a park, riding ski lifts, visiting beautiful places. He loves to be on cars and drive all over the place seeing new things. He likes to be on your water bottle or your kid's water bottle or your bike or your kid's bike. 

Ready, set, EL SEGUNDO!

El Brisket

Perhaps up there with the BEET TACO, no other special taco gets as much love as our Brisket Taco. 

The Brisket Taco is featured this month at both locations as our TACO of the MONTH (pro tip, the Brisket Torta is an amazing sandwich but not always listed, wink wink). 

The Brisket taco was born from a need to have something Texan-y on the menu and was inspired by a trip to Austin's famous Franklin BBQ. 

I'm not a diehard bbq fan like some people, but here is what I do like about bbq - the intense salt and smoke flavor cut with the sour pickles, onions and, sometimes yes and sometimes no, some sauce to bring it all together. 

Returning from Austin, inspired by Franklin and wanting to do something with brisket, I was faced with a bit of a conundrum - we don't have a smoker. 

But I dove in and found a recipe that borrowed some smoky flavor from chipotles (which isn't just a burrito restaurant).

For me the key to our brisket is two-fold. First, we braise the brisket until tender, then use the braising liquid to saute up the brisket when ordered - EXTRA UMAMI!

Second, the pickled chiles, carrots and chopped onion, help replicate that Texas bbq flavor. 

WIN FIRST BEST PRIZES

To celebrate the honor of being chosen as the #secondbesttaco in Boulder we have decided to give away #firstbestprizes. 

At first, we thought we would give out some #secondbestprizes, like "slightly used, vintage Pica's tee, complete with post-workout funk", "seasoned Pica's saute pan", or "partially eaten taco plate". 

But we came to our senses and thought, "our Pica's people deserve the BEST" for voting us #secondbesttaco. 

So here are the #firstbestprizes:

• YETI Tundra 35 Cooler 
• YETI Roadie Cooler
• Pica's custom YETI Rambler coffee mugs
• Pica's El Segundo t-shirts
• Pica's gift card

People can enter in the store by filling out an entry form and putting it in the cooler, or by picking up one of these awesome El Segundo stickers, taking a photo of it in the wild, and posting it to your social account (this counts for two entries!!!). 

Contest ends December 3, winners chosen December 4. 

TAG IT and WIN SECOND BEST PRIZES

Through October 31, slap your El Segundo sticker on whatever you slap your stickers on - your coffee mug, your bike, your truck, your kid, your grandmother - take a photo, upload to Facebook or Instagram and tag it "#secondbesttaco" and "picasboulder" or "picaslouisville". 

The more you tag, the more you'll be entered in our SECOND BEST PRIZE GIVEAWAY.